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eDiets.com was founded in 1996 as a direct-to-consumer business and in 2004 began to license its brand, technology and content. To date the company has executed country-level licensing agreements for the U.K., Germany, Spain and Portugal. In 2006 eDiets.com entered the corporate licensing business with its acquisition of Nutrio.com. eDiets Corporate Services builds and hosts customizable private label health and nutrition programs by combining interactive online wellness modules that include meal and fitness plans, logs, journals and tools, community, wellness content and loyalty incentive programs.
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